Stand Awards – Reed Gift Fairs
Melbourne 2024
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At Reed Gift Fairs Melbourne 2024, creativity, design and innovation were on full display, with exhibitors pulling out all the stops to create captivating and immersive stands. These efforts were celebrated through the Stand Awards, recognising the most outstanding displays that enhanced the overall event experience. Independently judged by Retail Life, the winning criteria focused on elements like space utilisation, lighting, merchandising and the overall visual impact.
Let’s take a closer look at this year’s Reed Gift Fairs Melbourne - Stand Award winners!
Best Small Stand: Little Change Creators
Little Change Creators are champions of creativity, specialising in products that spark imagination through colour, craft and play. Their stand was a vibrant, engaging space that brought their brand to life, ensuring a memorable experience for all visitors.
The stand's layout was meticulously planned to guide visitors smoothly, even during busy times, while the creative use of custom backdrops and jigsaw effect flooring provided an immersive environment. Interactive play areas effectively communicated the brand’s mission, making the space not just a display, but an experience. The fun uniforms worn by the team added to the playful and inviting atmosphere, making it clear why Little Change Creators took home the award for Best Small Stand.
Best Medium Stand: Designworks Collective
Designworks Collective brings together various brands under one creative umbrella, each with own unique voice. Their stand brilliantly showcased the diversity and cohesion of their collective, making a powerful statement about the celebration of creativity.
Their stand's "T" design concept allowed each brand within the collective to shine individually while contributing to the overall cohesive aesthetic. The layout featured 360-degree product access, ensuring easy interaction for visitors. Thoughtful touches like the distinct green accents in the Gentleman’s Hardware section and the tactile ‘butchers block’ experience added depth and engagement. The clever use of tiered merchandising ensured every product had its moment in the spotlight, making Designworks Collective the well-deserved winner of the Best Medium Stand.
Best Large Stand: Jazwares (Big Balloon)
Jazwares, known for their fun and playful toys, created a stand that was as vibrant and engaging as the products themselves. The stand's design was a masterclass in combining colour, zoning and interactive elements to create a truly memorable experience.
The stand immediately caught the eye with its bold use of colour, while its clever zoning allowed each brand to maintain its identity within a cohesive space. Backlit logos, 3D signage and spotlighting elevated the visual appeal, while interactive "play & fun" centres provided hands-on experiences that resonated with all visitors. The inclusion of social media callouts extended the stand's impact beyond the fair, solidifying Jazwares’ win for Best Large Stand.
Best Extra Large Stand: Elme Living
Elme Living is dedicated to offering products that help customers create their dream spaces. Their stand at Reed Gift Fairs reflected this commitment, designed to inspire and engage visitors in creating their own in-store ranges.
The stand featured expertly styled rooms that invited exploration and inspiration. Clever use of cross-category visual merchandising showcased the versatility of their products, while unique touches like the use of fresh fruit and scanning cards for easy information access enhanced the visitor experience. The ambient lighting and carefully selected music created an inviting atmosphere, making Elme Living the standout winner of Best Extra Large Stand.
Best New Stand: Splosh
Splosh, known for their fashion-inspired colours and heartfelt sentiments, made a stunning debut at Reed Gift Fairs with a stand that perfectly captured their brand's essence.
The stand was framed by striking overhead signage, drawing visitors in from a distance. Inside, the space was thoughtfully arranged with vignettes that seamlessly flowed from statement wall canvases to product displays. The use of curved ends on the stand's structure added a distinctive shape, while strategic lighting and music enhanced the overall ambiance. This polished and cohesive presentation earned Splosh the Best New Stand Award.
The Stand Awards at Reed Gift Fairs Melbourne 2024 highlighted the creativity and effort that exhibitors poured into their displays, setting new standards for future events. Each winning stand not only captured attention, but also conveyed a powerful message about the brand, making them worthy recipients of this recognition.
As we celebrate these exceptional achievements, we also look forward to what the next edition of Reed Gift Fairs will bring. With the bar set this high, we can't wait to see how exhibitors will push the boundaries of creativity and design even further. The anticipation is building for another round of showstopping stands that will continue to inspire and captivate retailers from across the industry. See you at the next Reed Gift Fairs!