Stand Awards – Reed Gift Fairs Sydney 2025
At Reed Gift Fairs Sydney 2025, creativity, design and innovation were on full display, with exhibitors pulling out all the stops to create captivating and immersive stands. These efforts were celebrated through the Stand Awards, recognising the most outstanding displays that enhanced the overall event experience. Independently judged by Retail Life, the winning criteria focused on elements like space utilisation, lighting, merchandising and the overall visual impact.
Let’s take a closer look at this year’s Reed Gift Fairs Sydney - Stand Award winners!
Best Small Stand: Munchi
Munchi, with a product range full of little cups with big personalities seamlessly translated that brand essence into their exhibition stand. A stand that is colourful, adorable, and practical, with a big personality—just like your brand.
The first standout is the sense of fun and play, with clever storytelling that transforms the space into a playful coffee shop experience for little people. The vibe is beyond cute, creating an inviting and engaging atmosphere. This is further accentuated through the lowering of the height throughout the stand.
We love how an environmentally conscious approach is reflected in the stand design, from reusable plinth covers to the thoughtful use of timber and natural elements.
The attention to detail in visual merchandising is a true highlight. From considered product placement to the clever use of imagery—showcasing standalone products while also incorporating kids wearing and holding them—Munchi created an authentic and relatable display that stands out.
They also nailed the power of three in visual merchandising, elevating both the products and stand. And let’s not forget the logo placement that clearly defines and owns the space. Congratulations on a stand that is not just well-designed, but full of personality, storytelling, and heart!
Best Medium Stand: Sohum
We know that your brand was born from a pure passion for perfume—that dream to recreate the true scents of nature and craft creative compositions for a new world. With a foundation built on the simplest raw materials sourced globally and traditional methods, your unwavering patience for perfection has led to a refined fragrance collection that is synonymous with Sohum.
This same dedication to craftsmanship and detail is unmistakable in your award-winning exhibition stand. A dramatic showcase, the stand was designed with precision and theatricality—stage lighting highlighting your signature collections, while a striking stand-out back wall creates a compelling backdrop for your curated niche products. Every element has been meticulously considered, from the category merchandising to the extreme attention to detail in space planning and execution.
This is more than just a stand; it is an immersive experience. Thoughtfully placed floor decals, atmospheric music, and a bold yet sophisticated branding presence—both front and side-facing—ensures an immediate and lasting impression. Yet, the intensity of the design was beautifully softened through the glow of lit candles and the natural elegance of fresh flowers.
The journey through your stand is elevated further with the seamless integration of fragrance discovery, inviting visitors to engage their senses through a carefully curated experience. The ability to test and smell the fragrances added an interactive, personal touch, ensuring the brand’s story is not just seen, but truly felt.
A stand designed not just to display, but to captivate—executed at the highest level, embodying the brand’s philosophy of patience, perfection, and sensory artistry. A true showstopper!
Best Large Stand: Bonnie & Neil
Your brand crafts artful objects for every room, and your exhibition stand beautifully embodies this vision. Each of your pieces feature vibrant prints of your original hand-painted artworks, showcasing gestural brushstrokes, striking colour palettes, and dynamic patterns. Just as your designs seamlessly blend moments of quiet contemplation on the couch with lively celebrations at the dinner table, your stand harmoniously captures this essence.
Starting at the front, the inviting cushion lounge immediately sets the scene, offering visitors the opportunity to create their own custom cushion range. The thoughtful updates to this space have improved accessibility and flow, drawing attendees deeper into the experience. As we move further inside, we see how wallpaper, hooks, lighting, branding, fresh flowers, and zoning come together to form a visually cohesive and immersive display.
A standout feature is the use of cork walls and flooring, which not only adds warmth and texture but also elevates the overall presentation. This, combined with purposefully curated product merchandising, transforms your stand from a simple showcase into a true gallery of artistic expression.
Beyond aesthetics, your stand inspires visitors to envision your collection in their own stores. I am sure retailers are drawn to the seamless harmony of your space, eager to bring an extension of your stand into their own environments. They see how your pieces will create moments of connection for their customers, adding depth, artistry, and inspiration to their retail experiences.
As your tags state, your brand creates artful objects—well we see an artful exhibition stand. Congratulations on designing a truly show-stopping exhibition stand!
Best Extra Large Stand: Holly & Ivy
Stepping into your Holly & Ivy exhibition stand is like stepping into a world where the magic of Christmas and seasonal celebrations come to life. Your brand is dedicated to offering an enchanting range of décor that elevates retail stores and customers’ homes with style and sophistication—just as you elevate Reed Gift Fairs with your stunning, visionary stand design.
This fair, the front of your stand transformed a retro ’70s-inspired aesthetic into a breathtaking display of Millennium Magic. A true spectacle, it captivates visitors with the mesmerizing illumination of gold and silver at the front, setting the tone for an unforgettable experience.
Your passion for art and design, coupled with your extraordinary attention to detail, allows you to craft a truly showstopping stand. Each fair, you raise the bar—delivering even more breathtaking moments that turn us grown-ups into kids again, sparking wonder at every step.
Every decoration tells a story of joy and celebration, a level of storytelling that should inspire every exhibition stand. From meticulously curated colour themes and zoned displays to purposeful fixtures, impeccable branding, and immersive theatre, you create an experience that is both magical and seamless.
Beyond aesthetics, your thoughtful approach ensures functionality:
- Fixtures and fittings enhance the customer journey.
- Intuitive layouts make product browsing effortless.
- Staff uniforms reinforce brand identity.
- Trends are not just followed—they are set.
With an impeccable balance of product styling, spatial harmony, and accessibility, your exhibition stand is nothing short of spectacular. You don’t just showcase Christmas—you bring it to life. Holly & Ivy have consistently demonstrated how to evolve an existing stand build to create a fresh new experience every single time.
Best New Stand: Moe Moe Design
Congratulations Moe Moe Design on being awarded the Best New Stand Award for Reed Gift Fairs Sydney 2025. What an entrance you have made!
Your exhibition stand is not just a showcase of innovation in design—it’s an innovation in experience. From the moment visitors approach, your statement graphics set the tone, stopping them in their tracks and drawing them into an artfully curated space.
Your product placement is both considerate and purposeful, ensuring every item is displayed with intention. The clear branding is a standout, reinforcing your identity while seamlessly integrating into the overall aesthetic. The cohesive design maintains a balance between visual impact and accessibility, making it easy for visitors to engage with and shop from your stand.
Beyond aesthetics, your approach to storytelling and artistry elevates the brand experience, allowing your products to shine. The thoughtful execution of pricing within the design, along with the integration of QR codes and packaged solutions, enhances convenience, transforming your stand into a true destination for visitors.
An award-winning and showstopping execution—a testament to your brand’s commitment to innovation and excellence!
Best Breakthrough Brand: Tiny Treehouses
We have found out that Tiny Treehouses is all about crafting experiences that spark joy and ignite imagination. Your vision is to build a world of enchanting products that invite people into a realm where creativity and nature intertwine, fostering a space where wonder and innovation flourish.
And haven’t you brought that vision to life at Reed Gift Fairs!
Even within a tiny footprint, you created an engaging and captivating exhibition stand, using space, product, and signage with clever precision. Your approach transformed an ordinary area into a show-stopping display, ensuring every detail enchants and inspires.
Prepared with thoughtfully designed packages for stockists, your stand made purchasing seamless and accessible. Clear, professional signage enhanced the experience, presenting key information effortlessly. The focus on merchandising allowed your products to shine, transporting visitors into a magical wonderland. Raised signage plinths uniquely showcased product information, adding to the sense of wonder and engagement.
The subtle integration of technology created a modern touch without overpowering the charm of the display. And to top it all off, your carefully designed lighting added a soft, dynamic ambiance, bringing the entire stand to life. A true showstopping stand!