Exhibitor Resource

Media Kit

For all digital, print and advertising specifications.

All key due dates are outlined in your Exhibitor Manual | Event Info - our team provide a standardised period of support for deadline reminders however please note your inaction may result in missed delivery of promotional items - final outcomes will be at our discretion.

Contact [email protected] for further support on any of the below

Big Book Advertising

BIG BOOK LISTING
Your Big Book listing description and contact details are copied over directly from your web listing - no further action needed if you have completed your Exhibitor Profile - Task 1.

Via Task 2a you will need to submit your styled product image and logo.

Logo: 500W x 200Hpx
Product image: 750 x 750px @ 300dpi

BIG BOOK FULL PAGE AD
Description: can be completely your own branding/design.
Specs: 210mmW x 250mmH
File type: jpg or pdf at 300dpi and 5mm bleed
File size: max 10MB
Additional: Your advert will be linked back to your Reed Gift Fairs Exhibitor Profile web listing. NB. This book is produced as a high–resolution artwork and compressed when published online – consider this when designing your artwork as it may be viewed on smaller devices.
How to submit: Upload final artworks via the Exhibitor Portal - Task 2b.

BIG BOOK HALF PAGE AD
Description: can be completely your own branding/design.
Specs: 185mmW x 110mmH
File type: jpg or pdf at 300dpi
File size: max 10MB
Additional: Your advert will be linked back to your Reed Gift Fairs Exhibitor Profile web listing. NB. This book is produced as a high–resolution artwork and compressed when published online – consider this when designing your artwork as it may be viewed on smaller devices.
How to submit: Upload your final artworks via the Exhibitor Portal - Task 2b.

BIG BOOK DOUBLE PAGE SPREAD
Description: can be completely your own branding/design.
Specs: 420mmW x 250mmH
File type: jpg or pdf at 300dpi and 5mm bleed
File size: max 10MB
Additional: Your advert will be linked back to your Reed Gift Fairs Exhibitor Profile web listing. NB. This book is produced as a high–resolution artwork and compressed when published online – consider this when designing your artwork as it may be viewed on smaller devices.
How to submit: Upload your final artworks via the Exhibitor Portal - Task 2b.

Web, Email & Social

WEB LEADERBOARD ADVERTISEMENT
Description: leaderboard ad placement on the current event edition landing page – either Sydney or Melbourne. Ad will be live for 12 weeks during the event campaign period.
Specs: 728W x 90H (desktop) and 320W x 50H (mobile)
File type: jpg
File size: max 10MB
Additional: banner ad will be linked to your Reed Gift Fairs Exhibitor Profile web listing.
How to submit: Upload final artworks via Marketing Asset Submissions.

WEB HERO SLIDER ADVERTISEMENT
Description: hero slider ad placement located above the fold on the current event edition landing page – either Sydney or Melbourne. Not exclusive – will be on rotation. Ad will be live for 12 weeks during the event campaign period.
Specs: 1920W x 1080H
File type: jpg – styled product shot - no text, graphics or logos
File size: max 10MB
Additional: banner ad will be linked to your Reed Gift Fairs Exhibitor Profile web listing. Include high-res logo and one short sentence of text to overlay on image.
How to submit: Upload final artworks via Marketing Asset Submissions.

EXHIBITOR PROFILE - default (formerly Web Listing Bronze)
Description: Help buyers find you with an online showroom to promote your business on the current event edition landing page - either Sydney Directory or Melbourne Directory. Your included profile features the options to list your contact details, brands, products and services along with other promotional materials.
Specs:
Company logo 180 x 180px | max 1MB
Cover image 1400 x 350px | ratio 4:1 | max 1MB
Product image 750 x 750px | max 25MB
Documents: max 5MB

File type: jpg, png
Additional: Company name, description - 600 characters, Why Visit Our Stand - 200 characters, contact details, web & social links, product images, product/category listing, brand listing
How to submit: Create and update your Exhibitor Profile via the Exhibitor Portal - Task 1.

Additional Information

EXHIBITOR PROFILE PRIORITY - recommended (formerly Web Listing Silver)
Description: double listing size for higher visibility and allows extra business details, attracting more viewers. Priority Profile offers increased visibility rotating in positions 3 and 4 directly below the Priority Plus Profiles on the current event edition landing page - either Sydney Directory or Melbourne Directory.
Specs:
Company logo 180 x 180px | max 1MB
Cover image 1400 x 350px | ratio 4:1 | max 1MB
Product image 750 x 750px | max 25MB
Documents: max 5MB

File type: jpg, png
Additional: Company name, description - 600 characters, Why Visit Our Stand - 200 characters, contact details, web & social links, product images, product/category listing, brand listing
How to submit: Create and update your Exhibitor Profile via the Exhibitor Portal - Task 1.

Additional Information

EXHIBITOR PROFILE PRIORITY PLUS - optimal (formerly Web Listing Gold)
Description: includes all the benefits of Priority Profile, plus a promotional banner on the homepage, guaranteed top placement in your category with increased visibility via rotating profiles in top two positions in either Sydney Directory or Melbourne Directory; profile listing twice the height, additional points of contact options and product previews in carousel layout.
Specs:
Company logo 180 x 180px | max 1MB
Cover image 1400 x 350px | ratio 4:1 | max 1MB
Product image 750 x 750px | max 25MB
Documents: max 5MB

Additional Information

EMAIL BANNER ADVERTISEMENT
Description: banner ad placement featured in visitor email campaign.
Specs: 600W x 120H
File type: static jpg
File size: max 10MB
Additional: banner ad will be linked to your Reed Gift Fairs Exhibitor Profile web listing.
Point of contact: [email protected]
How to submit: Upload final artworks via Marketing Asset Submissions.

View example of banner ad

EMAIL ADVERTORIAL
Description: brand advertorial feature in visitor email campaign.
Specs: 1080x1080
File type: jpg
File size: max 10MB
Additional: provide 3 x styled product images (1080x1080) - no white background/text/logos; high-res logo; and a short blurb about your brands/product (max. 100 words). NB. copy may be subject to edits from our team to ensure a consistent tone of voice. Your advertorial will be linked to your Reed Gift Fairs Exhibitor Profile web listing.
Point of contact: [email protected]
How to submit: Upload final artworks via Marketing Asset Submissions.

View example advertorial

SOCIAL - INSTAGRAM & FACEBOOK POST
Description: high-res image of your styled product; no white background, added graphics/text/logos.
Specs: 1080x1080
File type: jpg
File size: max 10MB
Additional: caption (max 150 words) and your preferred hashtags and @handle so we can tag your brand correctly. NB. copy may be subject to edits from our team to ensure a consistent tone of voice.
*Paid content is scheduled in on a first in basis dating back from the show dates. The later your content, the higher the chance of your post being scheduled alongside other paid posts at the same time.

Submission cutoff date: 6 November 2024 (Sydney) | 1 May 2025 (Melbourne)
Point of contact: [email protected]
How to submit: Upload final artworks via Marketing Asset Submissions.

View example of social post

Onsite Opportunities

FLOORPLAN LOGO - PRINT
Description: logo placement around the show floorplan which features as a large onsite sign in the arrival foyer.
Specs: 500W x 200Hpx
File type: eps; 300dpi
File size: max 10MB
How to submit: No action required. We will use the logo you have already submitted in Task 2a – Big Book submissions. If we need an alternative version we will reach out to you.

POCKETPLANNER AD - PRINT
Description: ad placement on the printed onsite flyer - available to buyers for collection on each morning of trade, with full show floorplan and exhibitor listing on the reverse side.
Specs: 119mmW x 99mmH; 300ppi resolution; 5mm bleed each side; CYMK
File type: pdf preferred or jpg
File size: max10MB
Additional: Supply your styled product image, no logos or text overlays with 5mm extra bleed and requested resolution. Provide your logo and stand number which will be places approx 20mm from the bottom on top of your product image - please take this placement into consideration. Ad orientation will be landscape.
How to submit: Send assets to your Account Manager via email.

LED VIDEO FEATURE AD - DIGITAL (Melbourne only)
Description: custom designed ad spot included in the large foyer LED screens, as part of the event ambience footage welcoming guests at both doors 1 and 8. Ad placement will be designed by our team using the individual assets your provide below - we will endevour to share a proof for your approval prior to going onsite.
Specs:
1 x logo: at least 800pxH
1 x stand number
3 x product photo options (no text/logos/markups) at least 1920x1080, landscape orientation
File type: jpg or pdf at 300dpi
File size: max 10MB
Additional: 1 - 2 sentences about your brand OR why they should visit your stand (this may be edited down to fit within the space - please indicate if they need final approval).
How to submit: Send assets to your Account Manager via email.

View example of final video ad

LEAD BOOSTER (formerly Digital Showbag)
Description: promote your event offers to entice buyers to visit your stand and collect more leads. Your offer will be live on our website during the event, with an email sent to all pre-registered visitors on opening day of the show.
Specs:
Offer title (75 characters max) e.g. Free shipping for orders over $500
Offer description (160 characters max) e.g. See our latest collection and order at the fair to receive free shipping
Steps to redeem your offer e.g. Visit our stand A123 and place an order at the fair

Additional: Your Digital Offer will require a title, short description and how buyers can redeem your offer.
Tip: Make your offer enticing and give buyers a reason to visit your stand!
NB. copy may be subject to small edits from our team to ensure a consistent tone of voice.

How to submit: Create and update your offer via the Exhibitor Portal - under 'Manage Lead Booster'

View a demo of the Lead Booster

Your Stand

BREAKTHROUGH BRANDS
Description: Printed display signage as indicated in orange with a "1" in the image to the right.
Specs: 970mm wide x 2360mm high
File type: Jpg, EPS or a high-res photo 300 dpi (print ready)
Additional: You are also entitled to 1 x stand accessory inclusion (select either shelving, rail or N/A below).
How to submit:

Submit Graphic Panel Artwork

Choose your Stand Inclusion