Business Builder

Promote, Connect, Thrive: for the ultimate event ROI.

Join the next generation of trade events – a seamless approach to enhance your face to face strategy; help more buyers find you, make smarter connections, access business opportunities and prove your event results with measurable data.​

Help the right buyers find you

Drive interest by showcasing your brand on the Reed Gift Fairs website.

Never miss a lead

Save time, money and effort with the smartest way to connect, qualify and follow-up.​

Maximise ROI one insight at a time

Analyse and maximise your event results with a performance dashboard.​

Promote your presence today

Elevate your event presence for showstopping results when you help buyers find you with an online showroom to promote your business.

Help the right buyers find you

Announce your presence and catch the attention of attendees planning their visit: build a strong online showroom and highlight why your stand is a must see. 

Exhibitor Profiles

Don’t miss out on business opportunities. Help visitors find you even before the show begins with your Exhibitor Profile. Included as standard in your exhibitor package.

Exhibitor Profile is your own profile page published on the event website, including contact details, brands, products and services and other promotional materials to entice customers to your stand. The online exhibitor directory is the first place visitors look when planning their visit to Reed Gift Fairs.

Complete your listing and profile page as fully as possible to maximise engagement and attract more visitors.

Tip: The online directory is fully searchable so keywords are a must!

Stand out, get noticed, unlock business

Outshine the competition with standout visibility. Get seen first and more often with Priority Profiles: two options to help buyers easily find and contact you.

Priority Profiles

5.1 times more profile interactions on average

Twice the height, twice the impact. Be seen first and more often with double-height listings. Unveil why your stand is a must-see; showcase product previews and direct attendees to get in touch. Limited availability. 

19.9 times more clicks with Priority Plus Profile

The ultimate visibility opportunity. All the exposure from a Priority Profile, PLUS more. Ensure maximum brand exposure with your brand and products also promoted on the event homepage and a guaranteed top placement in your chosen product category. Very limited availability. 

Get ready to Connect

Supercharge your trade show experience with our suite of digital lead management solutions designed to make every interaction count.

Never miss a lead

Save time, money and effort with the smartest way to connect, qualify and follow-up with buyers.​ 
Know more about your leads than a business card will ever tell you. Scan to connect, share your brochures and get richer data for each so you're ready for smarter follow up. 

Connect and qualify on the go

Send smarter follow-ups when you collect richer data with the ultimate event lead connection and scoring app.

Go paperless and never miss a lead

Busy at the show? Don't lose potential customers, they can scan so you can follow up with them later.
 

Attract even more of the right leads

Secure new leads and give attendees the perfect reason to visit your booth and unlock new opportunities for your business.​

Lead Manager App - formerly Emperia (included)

Your on-site team can capture conversation highlights and qualify each lead on the go for easy and effective follow-ups. 

Qualify your leads
Capture, review and qualify leads on the go with a score, directly in the app.

Add lead notes
As you connect with each visitor, capture their answers to your custom questions and annotate their records via the app.​

View your leads live
Stay on top of all the contacts and insights from the show and access meeting notes on the go at any time, directly from the app.​

Privacy Policy Requirement
As Exhibitors, you are required to have your company’s privacy policy on display or printed out and easily accessible for visitors at your stand.

Lead Manager - Colleqt QR Codes (included)

Go paperless and never miss a lead. By displaying Colleqt QR Codes on your stand, this simple visitor led approach saves time and effort for all visitors and supports promotion of your business, products, services and content. 

Share product info
A paperless, unlimited solution to easily promote yourself to potential customers.

Access more leads
Grow your audience with a chance to turn interested prospects into future customers.

Boost efficiency
Effortlessly capture more leads and free up your team to focus on meaningful conversations.

Lead Booster - Offers (recommended)

From email to booth - create a tailored offer to attract more visitors. Ensure you stand out and make the most out of your event.

Grow awareness
Craft the perfect offer to unlock new audiences for your business.

Ignite your stand
Pierce the crowd by creating irresistible offers for visitors that drive them to your booth.

Achieve your goal
Aling your offer to your goal to attract high quality or quantity leads.
 

Tip: Craft your offers carefully with your end goal in mind. Get a large number of leads with offers and giveaways; or access fewer but better qualified leads with business related offers such as demos or whitepapers. Create a strategy to target specific customers, drive stand awareness and generate leads before the show.

Thrive with data

The world has evolved. Get more out of events with intel for your event success: refine your strategy, optimise your marketing and win leads.​

Exhibitor Dashboard

Analyse and maximise your event results with a performance dashboard.​​ 

Realtime opportunities to achieve your goals. Access intelligent data and recommended actions to evaluate your performance and boost your results.

The Exhibitor Dashboard offers a data-driven approach to ensure you get the most out of your participation at Reed Gift Fairs. It gives you visibility into quantifiable business values.

Key Features:

  • Quantify your company profile views and leads captured through the event.
  • Split view leads by dimensions of interest.
  • Assess online visitor engagement with your company and products/services over time.
  • View matchmaking recommendations made to visitors by RX on your behalf through different channels.

Before the show

Set yourself up for success with your one-stop shop to prepare for the event and understand opportunities to get better outcomes. 

Benchmark your performance

Measure and benchmark brand exposure with opportunities to boost your results​.

Optimise your presence

Check your most viewed products and tailor your booth presence to suit​.

Discover profile viewers

Discover companies that viewed your profile to unlock new business opportunities.​

Improve on the go

Get insider tips to boost your results in real-time.


After the show

Use the rich lead data to develop a follow up strategy that stands out from the rest and translate event outcomes into concrete metrics that help measure your ROI. 

Showcase your ROI

Quantify your performance results​.

Access your leads

Segment and download all your leads​.

Analyse your leads

Leverage the rich lead profiles to craft an effective follow-up plan.

Unlock insights

Analyse the data for future growth opportunities.

We are here to help

Contact your Account Manager for more information on how to book or how to use any of the Business Builder - Digital Solutions.

Stephen Cuff
Group Sales Manager
02 9422 8921

David Mordecai
Account Manager
02 9422 2640

Kirsten Thompson
Strategic Account Manager
02 9422 2604

Marc Middlecote
New Business Manager
02 9422 2030

Brendan Siau
Strategic Account Manager
02 9422 2571

Lajeurne Allen
Sales Executive
02 9422 2663